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Agriculture

Urban Trigger Group | Spring 2020

Students: Ingvild Kvikne, Andrea Wolstad, Andreas Nielsen, 

Natacha Amdal, Nikolay Hjertaas
Lead Supervisors: Prof. Ole Möystad, Jørgen H. Skatland

This is the story of how competence management and today's food waste in Norway, totaling over 700 000 metric tons, accounting for more than 2 400 000 tons of released CO² - also produced a 40 billion NOK window of opportunity. 

Welcome to 

Trøndelag & Levanger.

Trøndelag is a large county in Norway. It accounts for more than 20% of Norway's food production, while housing 8.7% of its population. In our investigations we will zoom in on Levanger, situated in the heart of the Trøndelag, holding some of the most fertile land in the area.

Welcome to 

Trøndelag & Levanger.

Trøndelag county accounts for more than 20% of Norway's food production, while housing 8.7% of its population. In the investigations the team zoomed in on Levanger, situated in the heart of the Trøndelag, holding some of the most fertile land in the area.

Ready for disruption?

Understanding the current value chain

In order to better understand how the distance from the farm to our dinner table has expanded, we collected the path of various products in today's value chain as a metro map. Here we clearly see how the product moves through the various stages - production, processing, storage and distribution, chain and point of sale, before it reaches the consumer.
 

This not only shows how distanced we have become from the production stage, but it also indicates an important element regarding consumer influence and competence.

Why does the new system matter? Let's look at the average increase of costs, for each link in the current value chain. Let's look at vegetables:

4%+

Producing the food: The cost of producing 1kg carrots at the farm averages 11.7,- NOK. at the farmer.

30%+

Cleaning & Preparation: The cost of 1kg carrots, after the first stage of cleaning and preparation averages 20.6,- NOK

66%+

The cost of 1kg carrots, within the current value chain - including packing, distribution, storage, and transportation suddenly averages 33.9,- NOK at the consumer.

The current system leaves a 65% potential and window of opportunity for urban intervention. This is found between the farmer's production cost at just over 11,- NOK, and the current consumer price - at the end of the current value chain - where one kilogram now costs 33,- NOK. Moving beyond the economic sustainability and opportunity, let's look at the social and ecological perspectives available.

Oslo Office

Call

Stockfleths gate

Norway, 0554 Oslo

+47 99 48 78 78

 

Write

jorgen.skatland@ntnu.no

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Org. nr. 924 456 213

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